More in 24 is an initiative from the European Youth Card Association and supported by the EU. This project aims to encourage young Europeans aged 16 to 25 to be more engaged in the European project and to vote for the European election of the 6th-9th of June 2024.
I was commissioned to design a graphic identity with visuals, illustrations and guidelines to help them communicate and create a playful and dynamic campaign for a young audience.
The constraint was to create a set of guidelines clear and easy to use by many teams to fit a homogeneous communication and content creation across Europe
Client: EYCA
App: Adobe CC
Use of the guidelines
Diving into the guidelines, the EYCA devoted their efforts to creating great content for their social media, website, and print materials. Their clear goal to grow their presence across the European Union is truly impressive.
Here are some of my favourite designs they made. Feel free to have a look at their website and instagram if you want to know more about their mission and the EU election.
Sources: EYCA
Website: morein24.eu
Instagram: morein24.eu
Elisabeth Hanchir 