Wefarm growth team did many campaigns in the regions of Bungoma, Uasin Gishu and Eldoret in Kenya. I designed all the campaign’s visuals and managed remotely our suppliers, photographers and printers.
“I’m a Wefarmer” roadshow was an user acquisition campaign planned to inform the Kenyan audience about the digital launch.
For weeks, a radio ads and billboards were announcing the roadshow in different rural counties where the staff would do many animations and explanations about the Wefarm app.
Country: Kenya
Pictures: Wefarm
Supporting Agency: Swivel Marketing
The first roadshow was about celebrating the new partnership with retailers in Uasin Gishu and informing members about the reward system existing at Wefarm.
Poultry being one of the first subject of discussion in this county, I created a ‘cool chicken’ to make our campaign friendly and playful. Following huge positive feedback, it became the unofficial mascotte.
Country: Kenya
Pictures: Wefarm – Mimi photography
Supporting Agency: Swivel Marketing
